What are cookies?
Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies work to make your experience browsing our site as smooth as possible and they remember your preferences so you don’t have to insert your details again and again.
There are different types of cookies. Some cookies come directly from our website and others come from third parties which place cookies on our site. Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.
We are 4 varieties of cookies which operate on our website:
1. Essential Cookies.
Some cookies are essential for you to be able to experience the full functionality of our site. Without these cookies, some parts of our site just won’t work as they should.
2. Customiser Cookies.
These cookies (also called functional cookies) allow our site to remember your preferences, helping you to customise your experience on our site. That way we can remember you when you return to our site, direct you to the homepage most relevant to you (e.g Asthma, COPD or otherwise), and provide you with support tailored to you.
3. Performance Improvement Cookies.
These cookies tell us about how you use the site and they help us to make it better. For example, these cookies count the number of visitors to our website and see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that users find what they are looking for easily.
From time to time we will also run A/B tests. These are tests which direct some customers randomly to a new version of the website which we are testing. We can then compare the outcomes from customers attending version A of the website, compared to version B. This allows us to know whether our updates are effective at communicating the work which Senti is doing.
4. Personalisation Cookies
These cookies are used to deliver content on our website which is more relevant to you. For example, if you have landed on our website from an advert focused on COPD, then it’s likely that you are interested in Senti because you, or a loved one, has COPD. We can use these cookies, therefore, to show you content which is most relevant in helping to describe how Senti might benefit you in the context of COPD.
Furthermore, if you have already purchased a Senti, we can direct you to content more relevant to managing your Senti, access to support, and getting the best value from the device.
- Recognising you when you return to our website, including whether you have already purchased a Senti.
- Giving you a browsing experience that is unique to you and serve you content which we believe improves your site experience.
- Analysing how you use our site which helps us to troubleshoot any problems and to monitor our own performance.
What type of cookies do we use?
As mentioned, the cookies we use are a mix of essentials, customisers, performance improvers and personalisation cookies. They allow you to navigate our site, display the correct page for the device you are using, verify your details when you make an order and they allow us to process payment for an order.
To opt out of these cookies you will need to change the settings on your browser Cookie preferences (see the next section). If you choose to block these cookies our website may not work as it should and any preferences and personalisation you have had may be lost.
Third Party cookies
These are performance improver cookie and we use it to track visits to our website and movement around the site. The data which is collected is anonymous and is used for benchmarking purposes to monitor the performance of our site and to measure user engagement on our site.
We use mailchimp to keep track of our advertising campaigns. These cookies will only be used if you submit your email address on our website. We use these cookies to work out whether our adverts are effective at communicating our value and our mission to you.
How do you change cookie preferences or block cookies?
Within your browser, you can choose whether you wish to accept cookies or not. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third party cookies, or those from specific websites. Each browser’s website should contain instructions on how you can do this.
For further information please refer to: https://www.aboutcookies.org/how-to-delete-cookies/
If you block cookies on our website, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.
We may update this policy. If we make significant changes, we’ll let you know but please check this policy regularly to ensure you’re aware of the most updated version.